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This blog is dedicated to the pursuit of the cool, the fun and innovative stuff which challenges the "Status Quo" - Nicholas Kontopoulos

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“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning” Albert Einstein”

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This is a great quote, which I think raise a very important point - that is Brands can’t just think of their digital strategies in the context of Gen Y but in fact need to consider how omnipresent digital tools and information has now become and how they are now being broadly adopted; irrespective of how old someone is or in which city or country they live in. Regards, Nicholas Posted via my iPad

This is a great quote, which I think raise a very important point - that is Brands can’t just think of their digital strategies in the context of Gen Y but in fact need to consider how omnipresent digital tools and information has now become and how they are now being broadly adopted; irrespective of how old someone is or in which city or country they live in.

Regards,

Nicholas
Posted via my iPad

Amazing mind reader reveals his ‘gift’

Recommend watching this video, as it provides some great food for thought.

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Traveling on the MRT here in Singapore is one of the most civilized experience of public travel I’ve ever had ;) thumbs up to the locals. (at Dhoby Ghaut MRT Interchange (CC1/NE6/NS24))

Traveling on the MRT here in Singapore is one of the most civilized experience of public travel I’ve ever had ;) thumbs up to the locals. (at Dhoby Ghaut MRT Interchange (CC1/NE6/NS24))

Whats the Future of Business?

A really great deck stuffed full of interesting data points and insights - cant wait to get my hands on the book.
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Spot on.

Spot on.

“We learn more by looking for the answer to a question and not finding it than we do from learning the answer itself.” - Lloyd Alexander”

Considering we now live in a digitally supercharged age, I thought this was a very insightful quote.

Your Mobile Experience Is Not Theirs

Interested in shaping a mobile strategy that puts the user at the heart of the experience you want to deliver.

Then I totally recommend you cruising this deck and absorb some really great insights on what you need to be thinking about before you even put pen to paper.

Thanks to cxpartners for sharing this great content as it got my brain juices fired up this morning.

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(via rickwebb)

Source shoeboxblog.com

Gary Vaynerchuk Keynote @ Denver Startup Week:


Totally recommend watching this great keynote. Gary really zooms in on the need for executives to acknowledge and appreciate that their business success turns on their employees and the customers they serve.

You think this would be pretty obvious, however, sadly I think most would agree that many of the executives running firms today are still struggling in understanding this fact.

“Build to where the consumer is going to go” Gary Vaynerchuk”

Building Thought Leadership Beyond SEO

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fastcompany: 5 Ways To Thrive During Marketing’s Seismic Shift To Mobile  During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile. What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out. Find your value in your customers’ lives. Engage each customer in the key moments of their day. Deliver value based on location. Allow customers to personalize their experience to gain relevance. Don’t sell to your customers: entertain, engage, and delight them. Read more here.

fastcompany:

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile 

During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.

What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.

  1. Find your value in your customers’ lives.
  2. Engage each customer in the key moments of their day.
  3. Deliver value based on location.
  4. Allow customers to personalize their experience to gain relevance.
  5. Don’t sell to your customers: entertain, engage, and delight them.

Read more here.

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Amazing photo: “In March, due to a natural phenomenon, Siberia’s Lake Baikal is particularly amazing to photograph. The temperature, wind and sun cause the ice crust to crack and form beautiful turquoise blocks or ice hummocks on the lake’s surface.” Photograph by Alexei Trofimov

Amazing photo:

“In March, due to a natural phenomenon, Siberia’s Lake Baikal is particularly amazing to photograph. The temperature, wind and sun cause the ice crust to crack and form beautiful turquoise blocks or ice hummocks on the lake’s surface.” Photograph by Alexei Trofimov

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